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Urban Infant

It's super sleepover season

Parenthood. It's like having a front row seat to the best show in town.

Remember - the goal is to have them making you full meals by age 10

Shop Little Helper Aprons

Now offering personalization on select products!

Shop Personalized

Award Winning Products!

Proud to hold the Mom's Choice Award, the National Parenting Product Award, and the Seal of Approval from the National Parenting Center.

We Are Designaholics

We work hard on our designs, think through every feature, testing them for durability, and work with parents like you in focus study groups.

Free Exchanges/Returns

If you don't like our products - we will pay to ship back for a return or an exchange. That's how confident we are.

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