The Urban Infant Inc. is owned and operated by a brother-sister team. Founded over 15 years ago, the small start-up has grown to a national brand known for their Preschool Products Reinvented. Design and sales are based in Chicago, IL; warehousing and distribution operate out of Cleveland, OH.

Eric and Kelly claim "we love designing products that make a parent's life easier" and have been featured in Real Simple, Parenting, and Working Mother magazines. Although they hold advanced degrees in design and business, they prefer to tout their other qualifications: 1. Eric is a secret decoder card-carrying member of the Cap'n Crunch Club,  2. Kelly works with a Great Dane in the office (think Scooby) 3. Their Tot Cot® nap mat is ranked among the best in the US, 4. Eric can clap his hands freakishly loud, 5. Kelly can do the splits, 6. Eric once bowled a 256, 7. The Urban Infant was voted one of the "Top 10 Children’s Companies to Watch" by Parents Magazine, 8. Kelly claims to have never lost a game of Battleship.

Awards include The National Parenting Center Seal of Approval, the Green Guard Certification, and the Graphic Design USA award for product and packaging design.